We integrate the right blend of Search Engine Optimization, Google Adwords, Banner Ads, Lead generation, Email campaigns, Social Media Marketing, Video Marketing. We enhance the reach of the product which results in increased sales.
Utilizing the scope of Google Adwords is an effective and efficient means of reaching your target audience thereby increasing your sales. Google Adwords is used by both small and big establishments irrespective of the type of business they do. By relentless monitoring and control of Adwords campaigns we assist our clients on how to spend, where to spend and when to stop. Adwords can be used as a test tool for newly released programs or courses from the perspective of an education provider.
PPC campaigns bring immediate traffic by displaying on the very top of various search engines. Almost 97% of Indian search engine market share goes to Google. Google Adwords is the best platform for all your PPC campaigns.
Other than enhancing the search engine visibility of your page in an instant, there are features to test your keywords too, which in turn aids SEO campaigns.
Having years of experience in the education sector, we assist our clients in determining the most relevant, keyword-specific adword campaigns that bring maximum results.
PPC campaigns in education sector must be implemented with one aspect in mind – the most relevant audience – and we know absolutely who they are! Whatever be your PPC campaign status, whether it’s on the initial phase or you would like to have a complete overhaul of your existing campaign, DOPTIT team is all set.
Search Engine Optimization improves the visibility of the page in search results over various search engines. SEO techniques are intended for long term results. Out team implements the latest optimization techniques that enhances the online visibility of the page. We have a well-equipped team to perform the various SEO related tasks like content management and blog creation.
Based on the survey report published by AdAge, Education is one of the top searched categories in organic search. Around 40% of the traffic concerning the education sector results from organic search. Therefore obtaining top rakings in search engines can attract more visitors to your educational institution.
DOPTIT SEO team is comprised of experienced SEO experts who take care of the On page and Off page optimization and provide valid, legitimate content too.
We rely on the latest, updated content management Systems to deal with the intricacies of page optimization.
We conduct campaigns in all the leading search engines – Google, Yahoo and Bing. Market share of Bing shows a steady increase over the past 4 years.
Social media websites can be intelligently used for the purpose of branding and conducting market studies. Social media is the platform where people socialize and therefore marketing prospects of social media is immense. Social media websites can even attract more users to your website, by posting relevant, creative and engaging updates. We assist our clients on Facebook, Twitter and LinkedIn campaigns.
It is evident from the Facebook user’s demography – the age groups closely associated with the education sector (18-34), who initiate maximum consultation with education providers and maximum traffic are active Facebook users. Facebook is a lucrative social media platform for education providers and institutes to reach their right audience. We operate Facebook page of clients and update the page on regular basis with the right content.
LinkedIn has a “professional” status when compared to other networking sites and that makes it very special. Around 467 millions users, LinkedIn is a hub of professionals. We help our clients create engaging company profiles and advertise on LinkedIn.
We operate Twitter accounts on behalf of our clients and tweet important updates regarding courses, specializations, admissions etc. serving as the official Twitter handle.
It is predicted that by 2019, 80% of the content published on the internet would turn out in to video format. Therefore, video streaming is the future internet and its right time for education providers to invest in the same. Video contents help the client with far more customer insights and behavior than conventional content marketing. Conversion rates for video content are greater than that of traditional written content. Video marketing clubbed with social media marketing is a promising campaign strategy. We help our clients in setting up educational webinars, tutorials and other education-oriented video streaming solutions to attract the right target audience and hence make more conversion. The greatest benefit of online video tutorial is that the student can pursue it irrespective of his/her location. Online education providers make use of online streaming service to its fullest potential.
Businesses can make use of the visual factor, speech and text in a video presentation which is not possible with any other kind of traditional marketing technique. Video contents appear in organic search results and Google prefer legit, creative, engaging video contents more than the traditional blogs.
It’s not just coming up with a video presentation and uploading it on your website, optimization is a crucial factor in reaching the right audience. We provide keyword specific optimization for the video content.
We assist our clients on entire video production related requirements like conceptualizing, graphical inputs, supporting background music, vocal inputs and all other technical necessities. After production and final edits are completed, the video is uploaded to YouTube channel of the website. Further promotion of the YouTube channel is done via Social media platforms like Facebook. Emotional appeal, visual stimulation, branding benefits etc are other added benefits of video marketing.
We have exceptional-quality email database that helps the client with more focused, customer specific, direct interaction. The right data is sent to the right audience for maximum lead generation.
A dedicated market expert will create campaigns to engage your users, whether you want to send a welcome email to new subscribers or a promotional email to announce a sale.
Many clients take it lightly about email campaigning via mobile and tablet platforms. But, the reality is a considerable number of people these days depend on mobile devices more than desktops to open and read their emails – the trend is prevalent among the target audience of educational provider.
Based on the statistics revealed in Adestra “Consumer Adoption & Usage Study” (2016), around 29% of adults who belong to the age group of 19 to 34 always rely on mobile devices to check emails, before they open and read via desktops.
Almost 52% who belong to the same (19-34) age category has revealed that they “sometimes” use mobile devices to sort out emails.
According to the data published in Litmus “Email Analytics” (2016), around 55% of emails are opened via mobile platform.
Affiliate marketing is a commission based marketing technique in which the intermediate agency receives a commission for every sale made on behalf of the marketer from the marketer. We associate with many trusted affiliates on Lead generation basis, Cost per Install (CPI), Cost per Sale etc to promote your product. Affiliate marketing is a tried and proven method of making conversions from online ads irrespective of the investment made.